ONLY seasonal Magazine – Bringing Style to Life

Art Direction · Editorial design

As part of ONLY women's wear, the ONLY Seasonal Magazine was created to connect with our end consumers and celebrate the brand’s seasonal collections. Distributed three times a year, the magazine was available for free in-store, inviting customers to pick it up while browsing or shopping for the latest styles.

The Spring/Summer edition of the magazine encapsulates the brand’s commitment to fresh, trend-forward fashion. It’s more than just a catalog—it’s a curated lifestyle piece that blends seasonal fashion with inspiring content, offering styling tips, fashion trends, and insight into the ONLY world.

Designed to inspire and inform, the magazine delivered a seamless shopping experience both in-store and at home, making it a must-have for fashion-conscious customers.

Two fashion magazines titled "ONLY Seasonal" featuring a cover with a woman in a light, knitted garment. Text includes themes like "Summer of Love," "Kimonos," and "Summer Whites."
Open magazine displaying an editorial text on the left page and a contents section on the right page. The right page shows images of fashion items such as jeans, a dress, and a top, along with model photos. The text includes headings and page numbers for different fashion categories like "Spring Fling," "Denim Blue," and "Barbara's Favourites." The layout has a modern design with a splash of pink accents.
A magazine spread titled "Soleil's Favourites" features fashion items. On the left are black-and-white and color photos of a person with curly hair, wearing casual outfits. The right page displays clothing items like jeans, tops, and accessories with descriptions and style tips.
Fashion magazine spread featuring a woman in denim outfit on left, and various denim clothing items on right."
Magazine spread featuring various denim clothing items including jeans, a denim jacket, vest, and shirt displayed on a white background.
Fashion magazine spread featuring men's and women's clothing, including shirts, jackets, shorts, and accessories. "Borrow from the Boys" and "Checks Please!" headlines highlight unisex and plaid styles. Images show various outfit ideas and a model wearing casual attire.
A magazine spread featuring summer fashion. The left page shows various white clothing items labeled as 'Summer Whites,' including tops, pants, and jackets. The right page displays a woman in a white dress with lace detailing on the back.
Magazine spread featuring beach fashion and accessories. Left page shows a flat lay with a straw hat, sunglasses, ice cream, striped tank top, flip flops, scarf, brush, shorts, and a beach bag. Right page titled 'Beach Ready' displays various summer clothing items such as tops, shorts, bikini, and sunglasses.
Fashion magazine spread featuring women's athletic wear and casual outfits, including tank tops, sports bras, shorts, leggings, sneakers, and accessories. Highlighted items include a California-themed t-shirt and beach-style shorts. Labeled as 'Sports Luxe' collection.
Open magazine on a white surface featuring 'Spring Fling' text on the left page and a fashion model in casual clothing on the right page.
Magazine spread featuring a behind-the-scenes look at a photo shoot, with photos of models, a photographer, and stylist Barbara's favorite fashion items, such as clothing and accessories. 
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