brand designer
& art director

Creative partner, design leader, and brand builder.
With over two decades of experience across fashion, tech, and agencies, I bring a unique blend of hands-on design expertise and strategic thinking to every project. From crafting bold visual identities to shaping brand experiences that resonate, I thrive on turning ideas into thoughtful, engaging design.

Versatility is at the core of my approach. I love diving into the creative process, whether it’s defining a new visual direction, developing storytelling concepts, or exploring fresh illustration styles. At the same time, I have deep experience leading and scaling creative teams, creating the kind of structure and culture where great design can truly thrive.

Curious by nature and detail-obsessed by heart, I’m always looking for new ways to elevate the work through collaboration, experimentation, and a strong connection to the brand’s purpose.

I’m currently based in Copenhagen, working independently with brands across industries and global markets on everything from brand identity to creative direction. I'm always open to new opportunities that feel meaningful – whether project-based or full time.

 

Creative skills

Branding

Visual Identity

Art Direction

Campaigns

Visual Storytelling

Photo & Set Direction

Editorial Design

Digital & Print Production

Product Design (physical)

Illustration / Print Design

 

Leadership

Team Strategy

Goal setting

People Management

Mentoring

Contact

hello@pernilleweidich.dk

+45 31310554