brand designer
& art director
—
Passionate and seasoned design leader with 20+ years of experience across agencies, fashion, and tech. I thrive at the intersection of creativity and brand design—crafting bold visual identities, driving impactful concepts, and building strong, cohesive brand experiences.
Leading and growing creative teams is at the heart of what I do. I believe in fostering a culture where designers feel inspired, supported, and continuously challenged through meaningful work and collaboration. I love creating structure that enables creativity to flourish—whether it’s through mentoring, team rituals, or aligning design with broader brand and business goals.
With a sharp eye for detail, a hands-on approach to creative direction, and a natural curiosity for new tools and ways of working, I aim to raise the bar and bring brands to life in ways that feel both thoughtful and exciting.
Creative skills
Branding
Visual Identity
Art Direction
Visual Storytelling
Photo & Set Direction
Editorial Design
Digital & Print Production
Leadership
Team Strategy
Goal setting
People Management
Mentoring
Contact
hello@pernilleweidich.dk
+45 31310554