brand designer
& art director

Passionate and seasoned design leader with 20+ years of experience across agencies, fashion, and tech. I thrive at the intersection of creativity and brand design—crafting bold visual identities, driving impactful concepts, and building strong, cohesive brand experiences.

Leading and growing creative teams is at the heart of what I do. I believe in fostering a culture where designers feel inspired, supported, and continuously challenged through meaningful work and collaboration. I love creating structure that enables creativity to flourish—whether it’s through mentoring, team rituals, or aligning design with broader brand and business goals.

With a sharp eye for detail, a hands-on approach to creative direction, and a natural curiosity for new tools and ways of working, I aim to raise the bar and bring brands to life in ways that feel both thoughtful and exciting.

 

Creative skills

Branding

Visual Identity

Art Direction

Visual Storytelling

Photo & Set Direction

Editorial Design

Digital & Print Production

 

Leadership

Team Strategy

Goal setting

People Management

Mentoring

Contact

hello@pernilleweidich.dk

+45 31310554