brand designer
& art director
—
Creative partner, design leader, and brand builder.
With over two decades of experience across fashion, tech, and agencies, I bring a unique blend of hands-on design expertise and strategic thinking to every project. From crafting bold visual identities to shaping brand experiences that resonate, I thrive on turning ideas into thoughtful, engaging design.
Versatility is at the core of my approach. I love diving into the creative process, whether it’s defining a new visual direction, developing storytelling concepts, or exploring fresh illustration styles. At the same time, I have deep experience leading and scaling creative teams, creating the kind of structure and culture where great design can truly thrive.
Curious by nature and detail-obsessed by heart, I’m always looking for new ways to elevate the work through collaboration, experimentation, and a strong connection to the brand’s purpose.
I’m currently based in Copenhagen, working independently with brands across industries and global markets on everything from brand identity to creative direction. I'm always open to new opportunities that feel meaningful – whether project-based or full time.
Creative skills
Branding
Visual Identity
Art Direction
Campaigns
Visual Storytelling
Photo & Set Direction
Editorial Design
Digital & Print Production
Product Design (physical)
Illustration / Print Design
Leadership
Team Strategy
Goal setting
People Management
Mentoring
Contact
hello@pernilleweidich.dk
+45 31310554