ONLY
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Event: Airborne Denim
Art direction + execution
The "Airborne denim tour" was a European-wide special B2B retailer program in which new ONLYs trends were presented to wholesale customers straight
out of a private jet on the tarmac of 11 international airports in one week. The idea behind the campaign was to demonstrate that ONLY could act close to the season and deliver the
requested products at the requested place at the requested time. Retailers got really enthusiastic about the campaign as there are only two hours for each event,
with limited time to react, which implied exclusiveness. The "Airborne denim tour" was very successful and took place for several years.
Invitation, sent as a boarding card
Graphics from the look book
Destinations
