Art direction · Creative Direction · Design

As a cherished tradition, NAME IT—the clothing brand for kids aged 0–16—creates a magical Christmas fairytale each year, shared as a free gift in stores around the world. The story unfolds one chapter a day, counting down to Christmas.

Each tale features a character or item brought to life as a small surprise giveaway for kids. Translated into nine languages and printed in over 100,000 copies, the book spreads holiday joy across the globe.

In 2018, four chapters were transformed into charming animations. The story’s universe was brought to life through matching window displays, in-store experiences, and a dedicated content site.