As a new tradition, NAME IT, a clothing brand for kids ages 0-16 years, produces a Christmas fairytale every year as a free gift that can be picked up at the stores around the world. A chapter for each day, counting down to Christmas. To bring the story to life, an item or key figure from the book is made into an additional free gimmick for the little ones. The book is translated into 9 different languages and printed in more than 100.000 copies. Below is the fairy tale from 2018, in addition to the book, 4 chapters were brought to life with animation. To bring it all together with the store windows, in store vibe and content site were made to match the universe and story of the book.