Gift wrapping made for kids clothing brand, NAME IT. The challenge was to create wrapping that could be used across gender and age. NAME IT supplies kids from 0 - 12 years old. In order to keep costs down and make it as easy for the stores as possible, I've designed a generic bag, with a little 'doodle print'. The various add-ons are designed for the different gender and age groups; Baby boy/girl, Mini boy/girl and finally Kids boy/girl.  The print is also used on NAME ITs giveaways, with small alterations to the drawings depending on the context. With the print used across various products, it ties NAME ITs DNA together.